Indodana PayLater and Google Indonesia Present Insights on Leveraging AI for Business at ‘Temu Mitra Bisnis’ Event in Medan
Indodana PayLater, a licensed Buy Now, Pay Later (BNPL) service regulated by Indonesia’s Financial Services Authority (OJK), recently held a business partner gathering called Temu Mitra Bisnis in Medan, North Sumatra. Attended by dozens of business partners and local MSME players, the event aimed to discuss how Artificial Intelligence (AI) technology can serve as a new driver for local business growth in Medan.
As one of Indonesia’s largest trading hubs, Medan is known for its strong economic dynamics and rapid growth in the services and MSME sectors. However, many business owners still face challenges in adopting digital solutions. Indodana PayLater offers flexible, convenient, and secure financing options for consumers, helping merchants increase purchasing power, transactions, and customer loyalty.
“Medan serves as the economic gateway of Sumatra, supported by a highly competitive business ecosystem. Indodana PayLater serves as both a financial solution provider and a strategic partner supporting merchants in adapting to the digital era through AI technology. Digital innovation is the key for MSMEs in Medan to enhance their competitiveness,” said Iwan Dewanto, Director of Indodana Finance.
The Business Partner Gathering in Medan was also held in collaboration with Google Indonesia, focusing on education and literacy on how AI can expand market opportunities and boost competitiveness. Through a talk show session titled “Leveraging AI & Manager Services for Local Business”, Google Indonesia emphasized that AI is no longer just a trend, it is a real necessity for MSMEs. AI can help business owners analyze consumer data, identify shopping trends, and strengthen digital marketing strategies.
“AI opens up new opportunities for MSMEs to work smarter. In Medan, where the business landscape ranges from culinary and services to large-scale trade, AI can help entrepreneurs uncover relevant insights and develop more targeted strategies,” said Vionita Kinarwan, Industry Manager at Google Indonesia.
This business partner gathering marked an important milestone for Indodana PayLater in strengthening collaboration with existing merchant partners and opening new partnerships with MSME players in Medan. The strategic collaboration demonstrates the shared commitment of Indodana PayLater and Google Indonesia to empower Medan’s MSME ecosystem amid Indonesia’s rapidly growing digital economy.
“Through this event, we aim to ensure that our merchant partners not only gain financial solutions but also inspiration to continue growing together. Indodana PayLater is committed to supporting MSMEs in Medan to thrive amid digital transformation and to become a vital part of a highly competitive business ecosystem,” Iwan concluded.
Special Program ‘Top Spender Reward’
As part of the event series, Indodana PayLater also launched the “Top Spender Reward” program in Medan and Padang. The program offers users the opportunity to win a total prize of IDR 300 million for hundreds of winners. Both new and existing users can shop as much as they want at hundreds of merchant partners across Medan and Padang during the program period from November 18, 2025 to January 31, 2026. This initiative serves as a form of appreciation for user loyalty while encouraging a more rewarding and enjoyable transaction experience.
Through continuous collaboration and innovation, Indodana PayLater remains committed to providing financial solutions that make shopping easier and more accessible while strengthening Indonesia’s digital financial ecosystem. Stay tuned for the latest updates on Indodana’s official Instagram account @indodana.id, and learn more about Indodana Finance by downloading the app on the App Store or Google Play.
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