Indodana PayLater Returns to Jakarta Fair Kemayoran 2026 to Elevate Shopping and Culinary Experiences
Indodana Finance, as a financing company licensed and supervised by the Financial Services Authority (OJK), through its Indodana PayLater service, is participating once again in Jakarta Fair Kemayoran (JFK) 2026, marking its fifth consecutive year of presence at one of the largest annual exhibitions and festivals in Indonesia through its booth located in Hall D, number 4A.
Through the “PUAS Maksimal” campaign, Indodana PayLater delivers a more practical and flexible shopping, culinary, and entertainment experience for the visitors of Jakarta Fair Kemayoran 2026.
Indodana PayLater’s participation in Jakarta Fair Kemayoran 2026 is part of the company’s efforts to expand access to digital financing service solutions while reaching consumers directly through one of the largest retail and entertainment events in Indonesia. This step aligns with Indodana PayLater’s commitment to presenting financing solutions that are relevant to the increasingly dynamic lifestyle needs of the public.
Throughout Jakarta Fair Kemayoran 2026, visitors can enjoy various attractive offers and seamless transaction conveniences across more than 60 merchant partners integrated within the Indodana PayLater ecosystem. These merchant partners cover multiple categories, such as gadgets, electronics, lifestyle, fashion, and healthcare. Some of the participating merchants include ADVANCE, AGRES.ID, Airland, AQUA Elektronik, Blibli, Bodypack, Buccheri, Dimarco, Erafone, Gabino, Hello Store, Hitachi, iBox, InLife, Intex, LOGO JEANS, Loket.com, Matahari, Optik Melawai, Optik Seis, Oriskin, Polytron, Samsung NASA, Sentral Komputer, SHARP, Simmons, Toshiba, UFO Elektronika, and Urban Republic.
“Jakarta Fair Kemayoran is one of the biggest shopping momentums that the public eagerly anticipates every single year. We observe that visitors come not just to shop, but also to enjoy culinary offerings, live entertainment, and a variety of recreational activities with their families. Therefore, through Indodana PayLater’s presence at Jakarta Fair Kemayoran 2026, we aim to provide practical financing service solutions so that people can enjoy this entire experience with greater comfort, safety, flexibility, and profitability. With the robust support of over 60 merchant partners and the various promos we present, we hope visitors can maximize their shopping experience during their time at the Jakarta Fair,” stated Iwan Dewanto, Director of Indodana Finance.
Running from June 11 to July 12, 2026, Indodana PayLater presents the “PUAS Maksimal, PUluhan Promo ASik Maksimal” campaign, offering a diverse range of benefits for Jakarta Fair Kemayoran visitors. This campaign is strategically divided into three main promotional categories, PUAS Serba NOL, PUAS Hematnya, and PUAS Hadiahnya. Through the PUAS Serba NOL program, visitors can enjoy various promotions such as 0% Installments, Free 2x Installments, and up to Free 3x Installments specifically for the gadgets, electronics, furniture, and massage chairs categories. Meanwhile, through PUAS Hematnya, visitors can obtain discounted entry tickets to Jakarta Fair Kemayoran alongside additional shopping vouchers for transactions across all participating Indodana PayLater merchants.
As for the PUAS Hadiahnya program, every transaction completed using Indodana PayLater within the Jakarta Fair Kemayoran area stands a chance to receive discount coupons for subsequent purchases. Visitors can also participate in numerous activities at the Indodana PayLater booth to secure additional prizes and other exciting benefits.
Beyond presenting special promotional programs, Indodana PayLater is hosting various interactive activities at the booth, including talk show sessions featuring merchant partners, educational programs regarding the benefits of digital transactions using Indodana PayLater, as well as engaging games and prize-winning activities open to all visitors throughout the Jakarta Fair Kemayoran event.
Indodana PayLater’s presence at Jakarta Fair Kemayoran 2026 also serves as a key pillar in expanding market awareness toward its merchant partner ecosystem, while strengthening the day-to-day relevance of PayLater services in supporting consumer needs.
By championing the spirit of “PUAS Maksimal”, Indodana PayLater aims to continuously deliver financing service solutions that are completely in tune with public demand, while fostering a more convenient, secure, and rewarding shopping and entertainment ecosystem during Jakarta Fair Kemayoran 2026.
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