Empowering East Java: Indodana PayLater Drives Consumer Purchasing Power at PRJ Surabaya 2026
Home Our Products Published Reports Press Release Career Home Our Products Published Reports Press Release Career Empowering East Java: Indodana PayLater Drives Consumer Purchasing Power at PRJ Surabaya 2026 Indodana PayLater, the Buy Now Pay Later (BNPL) service under PT Indodana Multi Finance (Indodana Finance) licensed and supervised by the Financial Services Authority (OJK), is set to participate in the highly anticipated Pekan Raya Jawa Timur (PRJ) 2026. Held from October 8–18, 2026, at Exhibition Hall No. 58, Grand City Convex Surabaya, Indodana’s presence aims to provide visitors with a highly practical and flexible shopping experience. “Pekan Raya Jawa Timur has always been a much-awaited moment for the community to shop for family essentials, upgrade their lifestyle, and enjoy local entertainment. We want to ensure that the people of Surabaya and its surrounding areas can experience a more planned, affordable, and seamless shopping journey using Indodana PayLater across our merchant network,” said Iwan Dewanto, Director of PT Indodana Multi Finance. During the exhibition, Indodana PayLater will provide visitors with exclusive promotions and engaging on-ground activities. These initiatives are designed to facilitate convenient transactions across a wide range of family-favorite merchant categories, including Gadgets, Electronics, Furniture, Massage Chairs, Fashion, Lifestyle, and Food & Beverage. Currently, Indodana PayLater has expanded its reach to 180 cities and regencies across Indonesia through an extensive network of online and offline retail merchants. East Java remains a highly strategic region with significant growth potential for the company. At PRJ Surabaya, Indodana PayLater can be utilized at dozens of participating partner booths, presenting a prime opportunity to align the company’s financial solutions with the transaction needs of East Java consumers. For more information regarding Indodana PayLater services, please visit indodana.id. The Indodana Finance application is available for download on the App Store and Google Play to unlock further transaction conveniences. OUR PRODUCTS Cermati Indodana Finance Indodana Fintech Cermati Protect Cermati Invest COMPANY Press Release Career Terms & Conditions Published Reports PT. Dwi Cermat Indonesia Grand Slipi Tower Lt.42G-42H Jl. Letnan Jend. S. Parman Kav. 22-24 Jakarta Barat Telephone: 021 50847770© 2024 Cermati Fintech Group. All Rights Reserved